Losing 80% of App Users is Normal; First 3-7 Days Key

Users try out a lot of apps but decide which ones they want to ‘stop using’ within the first 3-7 days. For ‘decent’ apps, the majority of users retained for 7 days stick around much longer. The key to success is to get the users hooked during that critical first 3-7 day period.


Learn How To Analyze Your App Idea

The best idea analysis starts by asking the right questions. Learn the right questions to ask, and how to answer them.

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